Arby's / Die Hard
Office Heist Game
Office Heist Game
A sweepstakes website featuring a custom branded game was created to generate publicity for a co-branded partnership between Arby’s and the Bruce Willis movie, Live Free or Die Hard.
Utilizing the concept behind Arby’s Die Hard television commercial, a multi-level game was created to enhance the site experience and encourage return visits. The fast-moving, side-scrolling, Flash-based “Office Heist” game featured environmental branding in the form of Die Hard movie posters on walls, billboards, and Arby’s logos. Over 65,000 sweepstakes entries were received. Users spent an overall average of 7 minutes on the site, with over 5 minutes of that time spent playing the game.
Utilizing the concept behind Arby’s Die Hard television commercial, a multi-level game was created to enhance the site experience and encourage return visits. The fast-moving, side-scrolling, Flash-based “Office Heist” game featured environmental branding in the form of Die Hard movie posters on walls, billboards, and Arby’s logos. Over 65,000 sweepstakes entries were received. Users spent an overall average of 7 minutes on the site, with over 5 minutes of that time spent playing the game.
Play The game: http://www.dmimusic.com/bri/gaPlay The game:
